MKT 304: Principles of Marketing
Course exam catalog and study material archive for Principles of Marketing at California State University, Northridge (CSUN). Request verified past exam papers and study resources directly through our student community.
This archive catalogs 14 free educational resources and past exams for MKT 304 (Principles of Marketing) at California State University, Northridge (CSUN), containing 8 midterm papers, 4 final examinations, 1 quiz, and 1 study guide. Dated documents represent 4 distinct academic years between 2020 and 2023.
Core Exam Topics & Learning Objectives
- Strategic marketing frameworks: marketing mix (4 Ps: Product, Price, Place, Promotion) and STP market segmentation in MKT 304
- Consumer decision-making processes: problem recognition, evaluation of alternatives, and brand equity dynamics
- Market research methodologies: primary vs secondary data collection, qualitative focus groups, and quantitative surveying
- Digital marketing and competitive strategy: multichannel campaigns, customer lifetime value (CLV), and SWOT analysis in Principles of Marketing
Study Resource for Principles of Marketing
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Midterm (Exam 1) 2020
California State University, Northridge (CSUN) MKT 304 Midterm (Exam 1) 2020
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Midterm (Exam 2) 2020
California State University, Northridge (CSUN) MKT 304 Midterm (Exam 2) 2020
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Final Exam 2020
California State University, Northridge (CSUN) MKT 304 Final Exam 2020
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Midterm (Exam 1) 2021
California State University, Northridge (CSUN) MKT 304 Midterm (Exam 1) 2021
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Midterm (Exam 2) 2021
California State University, Northridge (CSUN) MKT 304 Midterm (Exam 2) 2021
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Final Exam 2021
California State University, Northridge (CSUN) MKT 304 Final Exam 2021
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Midterm (Exam 1) 2022
California State University, Northridge (CSUN) MKT 304 Midterm (Exam 1) 2022
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Midterm (Exam 2) 2022
California State University, Northridge (CSUN) MKT 304 Midterm (Exam 2) 2022
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Final Exam 2022
California State University, Northridge (CSUN) MKT 304 Final Exam 2022
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Midterm (Exam 1) 2023
California State University, Northridge (CSUN) MKT 304 Midterm (Exam 1) 2023
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Midterm (Exam 2) 2023
California State University, Northridge (CSUN) MKT 304 Midterm (Exam 2) 2023
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Final Exam 2023
California State University, Northridge (CSUN) MKT 304 Final Exam 2023
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Study Guide 2
California State University, Northridge (CSUN) MKT 304 Study Guide 2
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Quiz 10
California State University, Northridge (CSUN) MKT 304 Quiz 10
Assessment Inventory for MKT 304 (14 Documents)
| Document | Format | Year | Access |
|---|---|---|---|
| Midterm (Exam 1) 2023 | Midterm | 2023 | Illustrative Archive |
| Midterm (Exam 2) 2023 | Midterm | 2023 | Illustrative Archive |
| Final Exam 2023 | Final | 2023 | Illustrative Archive |
| Midterm (Exam 1) 2022 | Midterm | 2022 | Illustrative Archive |
| Midterm (Exam 2) 2022 | Midterm | 2022 | Illustrative Archive |
| Final Exam 2022 | Final | 2022 | Illustrative Archive |
| Midterm (Exam 1) 2021 | Midterm | 2021 | Illustrative Archive |
| Midterm (Exam 2) 2021 | Midterm | 2021 | Illustrative Archive |
| Final Exam 2021 | Final | 2021 | Illustrative Archive |
| Midterm (Exam 1) 2020 | Midterm | 2020 | Illustrative Archive |
| Midterm (Exam 2) 2020 | Midterm | 2020 | Illustrative Archive |
| Final Exam 2020 | Final | 2020 | Illustrative Archive |
| Study Guide 2 | Study Guide | — | Illustrative Archive |
| Quiz 10 | Quiz | — | Illustrative Archive |
| Complete inventory of all 14 assessments (sorted by most recent). Select any document to inspect or use the search bar above to filter. | |||
Frequently Asked Questions
Which assessment formats are cataloged in this MKT 304 archive?
This collection for MKT 304 at California State University, Northridge (CSUN) catalogs 14 total resources across the following formats: Midterms, Finals, Quizzes, Study Guides. Each document is listed in the assessment inventory table below with its individual format tag and academic year where recorded.
What academic years are covered in this MKT 304 collection?
Dated materials in this archive span from 2020 to 2023, representing 4 distinct academic years. Coverage varies by the records currently cataloged for this course.
How can students access these free MKT 304 past exams?
All cataloged MKT 304 past exams and study materials are free to request. The catalog, metadata, assessment inventory, and illustrative thumbnails are public; source documents are not shown on this page. Use the connect options to request a study resource, and confirm current course topics and grading policies with the California State University, Northridge (CSUN) course syllabus.